About Us

Welcome to Doneta, where the vibrant colours of Africa weave tradition, empowerment and celebration. Our story is one of love, legacy and the enduring bond between a grandmother and her granddaughter.

From Angola to You with Love, our brand is rooted in the cherished moments shared with the beloved grandmother, Doneta. Doneta initiated a long-lasting family tradition of gifting African fabric to her granddaughter, the brand owner. Each piece a testament to the beauty and richness of our heritage.

Inspired by Doneta's generosity and the love she poured into this gesture, we set out to create a brand that not only honours her legacy but also celebrates the power of African print clothing. Our mission is simple yet profound: to inspire women to embrace their African roots with pride and confidence and to normalise the use of African clothing on every occasion, from the everyday to the extraordinary.

At the heart of our brand lies our logo – a tribute to Doneta, the woman who sparked our journey. The sunflower print, reminiscent of the flowers Doneta taught her granddaughter to sow and care for, symbolises growth, positivity and the enduring beauty of our shared heritage. They also represent how joyful Doneta was, always smiling and happy.

Welcome to Doneta, where every piece tells a story, every handmade stitch is a tribute and every woman is empowered to shine in the beauty of her African roots.

Join us on this journey of self-expression, empowerment and celebration!